This license in Marketing allows the student understand the theoretical elements and conceptual of the management, the functions of the company, to identify theethical dimensions of business management, to apply theoretical concepts andconceptual to analysis of business situations, to use methodological tools toanalysis and business development, to communicate effectively orally and by writing, and working as a team.
In addition, the Marketing course will allow them to understand the concepts andthe methods of basic marketing; applying these concepts and methods to solveThe problems business marketing, and understand the marketing functions and marketing fields.

Cette formation a pour objectifs de :

• Train middle managers in the field of Marketing andcommerce, capable of being immediately operational and evolving rapidlyto positions of responsibility.
• Provide skills in demand in commercial service jobsand business communication.
• Support the salesperson towards a level of commercial framework and to doto evolve his career towards positions of responsibility.